Webinars aren’t just powerful lead-generation tools - they’re one of the best virtual methods to build authentic, lasting relationships with your customers. In 2025, digital connections have become even more vital with businesses turning to webinars to help drive loyalty, strengthen their brand and create a sense of community.
In this article, you’ll learn why webinars are still such a powerful tool, which formats work best for building strong customer relationships, and the top tips for making your webinars stand out in today’s ever-changing digital landscape.
Why Webinars Still Work (and Are Getting Even Better)
Webinars and audiences have evolved in recent years. Today's remote and hybrid professionals crave more than just information, they want genuine, meaningful interactions. While written content like blogs and platforms such as LinkedIn remain valuable, webinars stand out for their ability to capture and hold attention far longer, often for 45 minutes or more.
For example, Jeff Molander of Make Social Media Sell reports that 94% of his webinar attendees stay until the very end - even in an age of shrinking attention spans. This speaks to the unique power of webinars, where genuine connection and convenience are more important than ever.
Webinars excel at bridging that gap, bringing faces, voices, and real-time energy into virtual spaces. This makes remote interactions feel more like in-person conversations.
But keeping audiences engaged is the real trick to holding a successful webinar. No one wants to sit through a webinar that feels like a dull lecture. The most effective webinars are highly interactive: Q&A sessions, live polls, and multimedia content keep participants active and make the experience dynamic and memorable.
Finally, the live and time-limited nature of webinars gives them a distinct advantage and help encourage participation. Attendees know that if they log in late or leave early and they might miss a special offer or valuable takeaway. This built-in sense of urgency and scarcity boosts engagement and motivates action.
Find Topics Your Customers Actually Care About
Having great customer relationships start with listening. If you want your webinars to resonate, they key is to listen to what your audience is saying and understand what they are asking for. Here’s how you can get closer to your customers and find topics that build loyalty:
- Digital Channels: Audit your digital channels, check your highest-trafficked blog posts, FAQs, most viewed videos and customer support tickets to spot recurring themes.
- Ask your customers: Use polls, surveys and on the webinar registration landing page ask registrants to submit their own questions and topics for discussion.
- Partner with Sales & Customer Success: Your frontline teams are talking with customers every day, ask about common issues and pain points they hear from customers.
- Listen to what’s happening: Check local forums like Reddit, LinkedIn, and comment sections to understand what customers are talking about.
5 Types of Webinars That Can Help You Build Better Customer Relationships
1. Onboarding Webinars
Have you ever signed up for a product or service and then felt overwhelmed by how much you needed to learn just to get started?
This is a common experience, and it’s one of the main reasons customers leave. If people don’t understand your product or can’t get up and running quickly, they may give up and leave forever. A well-timed onboarding webinar can solve this problem.
A strong onboarding webinar helps customers quickly become familiar with your product or service, setting the foundation for a positive relationship. It can showcase your company’s key features and demonstrates how to make the most of them. If you have several types of customers, you could consider hosting a series of onboarding webinars, each focusing on a specific set of features or use cases to suit your customer's needs.
2. Training Webinars
While onboarding webinars help new customers get started, training webinars go a step further by teaching users how to handle more advanced or specific tasks. These sessions dive deeper into your product or service, showcasing solutions to common problems and helping customers achieve their business goals.
The best training webinars focus on solving real challenges your customers face. By demonstrating practical, actionable solutions, you empower customers to get the most out of your product. When customers see tangible benefits, they’re much more likely to continue using your product and to become loyal customers.
3. Ask Me Anything Webinars
Most webinars feature some Q&A, but why not dedicate an entire session to an Ask Me Anything (AMA)? Originally popular on Reddit, AMAs continue to gain momentum in 2025, with more organizations using them to connect authentically with their audiences. An AMA lets your attendees ask anything and get real-time answers.
While these sessions keep presenters on their toes, participants love the engaging, two-way conversations and this transparency goes a long way in building trust. Not only are AMAs valuable for attendees, but they also help you capture meaningful audience insights and feedback that can shape future products or updates.
Pro tip: Gather some questions in advance, either during registration or via social media to get the conversation flowing from the very start.
4. Announce Product Updates
Don’t just announce new features in an email. Use live webinars to demo what’s new, share the “why” behind product decisions, and invite customers to give their feedback. These kinds of webinars give you the opportunity to generate excitement around new features and show how customers are benefitting from them.
Make sure to demonstrate how to use new features and give customers a sneak peek of product updates to come. If your customers keep learning something new and know that you have their interests at heart, they’ll feel the love and stick around.
5. Host Online Workshops, Virtual Conferences and More!
Online workshops or virtual conferences can help take your customer relationships to the next level. Host advanced training workshops or a virtual customer conference and invite industry leaders to talk about trends and provide inspirational wisdom. Your customers will love the access to quality training and speakers and in turn, that appreciation will drive customer retention and advocacy.
By repurposing the event content and offering it for on-demand viewing, you keep customers engaged well after the event concludes, fostering ongoing interaction and relationship-building.
Webinars can do far more than just share information; they can create meaningful, ongoing engagement with your customers. By offering a mix of educational sessions, product updates, interactive AMAs, and industry-led events, you’ll help strengthen customer relationships and build a loyal customer base.
Ready to Get Started?
Identify which webinar formats best fit your customers’ needs and start planning your next session with GoTo Webinar today.
Elevate Your Next Event with GoTo Webinar
Ready to level up your webinars? GoTo Webinar puts your audience first, offering intuitive tools and powerful features to create a standout experience your attendees will remember (and love). Discover the GoTo Webinar difference and make your next event your best yet.
Whether you’re a seasoned expert or just getting started, it’s easy to see why professionals around the world trust GoTo Webinar for engaging, professional events.
Want to learn more? Find out how Deloitte extends the scale and scope of their webinars or explore our Resource Center for more tips and tricks. And here you can get started for free with GoTo Webinar today.
