Automotive dealers face complex challenges and high expectations. Success hinges on delivering seamless customer experiences, accessing real-time data, and empowering staff with modern, intuitive tools. That's where GoTo Connect for Automotive shines—not just as a reliable communication platform, but as a hub for powerful integrations that drive efficiency and service excellence. GoTo Connect for Automotive’s true potential lies in its robust integration capabilities.
Modern dealerships rely on a complex patchwork of technology
Dealerships utilize Customer Relationship Management (CRM) systems, Dealer Management Systems (DMS), inventory platforms, scheduling tools, and more. These systems, however, are often siloed, leading to inefficiencies, duplicated data, and frustrating customer experiences.
Integrations break down these silos. By seamlessly linking communication solutions like GoTo Connect for Automotive with core dealership management tools, dealerships unlock a new level of insight, speed, and customer service—crucial in a competitive market where every lead, appointment, and follow-up matters.
GoTo Connect for Automotive: Built for Easy Integration
GoTo Connect for Automotive is engineered with open APIs and pre-built integrations, making it easy to connect with the most-used industry solutions. Dealerships can link GoTo Connect directly to CRMs and DMS platforms.
Let’s take a look at those integrations:
Tekion
- Click-to-Call – Users can initiate calls to customers directly from within the Tekion interface by clicking on a customer’s phone number. Tekion also will show all call functionality embedded in their app.
- Inbound Call Popups – Calls to the dealership’s main or direct numbers trigger popups in Tekion showing relevant customer/contact data.
- Call Details Recorded – All inbound and outbound calls are automatically logged in the customer record, capturing call duration, participants, and call notes.
- Call Recording Links – If enabled, recordings of conversations are associated with the relevant customer profile in Tekion.
- Send/Receive SMS – Staff can send or receive text messages directly within Tekion, with full history kept on the customer record.
- Screen Pops with Details – When answering or making calls, dealership personnel see rich customer context (past interactions, open sales/service items, personal data) to provide better service.
- Activity Timeline – All communications—calls, voicemails, and texts—are visible in the customer’s activity history within Tekion.
- Quick Voicemail Access – One-click voicemail access for users with assigned voicemail boxes.
- Communication Analytics – Call and SMS metrics are available and can be correlated with sales and service data in Tekion for actionable insights.
- Missed Call Alerts – Users receive quick alerts on missed calls and can rapidly follow-up from within the system.
CarWars
- Complete Call and Text Tracking – Capture and log every inbound and outbound call or text, so nothing slips through the cracks.
- CRM-Connected Insights – Automatically push call data into your dealership's CRM and clearly see who handled each call or message.
- Cloud-Based Call Recordings – Track full conversations from start to finish, even with transfers or holds, and use them to coach your team and improve outcomes.
- End-to-End Customer Visibility – Listen to entire call journeys in one place instead of piecing together call segments from traditional systems.
- Actionable Insights -– CarWars will take the call information from GoTo and make actionable insights for your team.
Momentum
- Increased Transparency – Know what's happening across the board with your phone integrated directly into the Momentum CRM.
- Click to Call – No more hand dialing phone numbers simply click on their number in the client record.
- Cloud-Based Call Recordings – Easily track all calls and who made them with call recordings. Learn insights on how you can help your sales reps have better sales calls and sell cars.
- Scalability and Ease of Deployment – Easily manage the system from anywhere through the app.
VinSolutions
- AI Call and Messaging Logging – Automatically log all calls and messages directly into VinSolutions and using AI to summarize those calls.
- Call Recordings – Call Recordings linked to your CRM for easy access and discovery.
- Voicemail Transcripts – Receive transcribed voicemail messages for easier review and follow-up.
- Contact Sync – Seamlessly synchronize contacts between GoTo Connect and VinSolutions to ensure up-to-date information.
- Screen Pop – GoTo will automatically open the contact record in VinSolutions when a call comes in, improving both agent and customer experience.
Communify
- Click-to-Call – Initiate outbound calls to customers directly from within Communify’s CRM or engagement screens using a single click—no need to dial manually.
- Automatic Call Logging – All inbound and outbound calls made via GoTo Connect are automatically logged in the customer’s Communify record. Logs typically include time, date, agent name, and optionally, call recordings. Associates call activity with specific campaigns, service opportunities, or sales engagements.
- Integrated SMS (Texting) – Send and receive SMS directly in Communify, powered by GoTo Connect’s SMS capabilities. SMS conversations are tracked in the customer timeline and can be assigned to different agents.
- Screen Pop/Caller Identification – Display a screen pop showing customer information (such as name, vehicle details, engagement history), allowing your staff to greet the customer personally and reference recent activities.
- Unified Inbox/Communication Timeline – View all communications (calls, texts, voicemails) in a single, chronological timeline within the customer’s profile in Communify. Simplifies follow-up and ensures no touchpoint is missed.
- Automated Task Creation/Alerts – Missed calls or unanswered texts can automatically trigger tasks or alerts in Communify for rapid follow-up.
- Analytics & Reporting – Reports and dashboards within Communify can incorporate phone/SMS activity from GoTo Connect, supporting analysis of agent responsiveness, call outcomes, and communication success rates.
- Call Recording and Playback – If enabled, recordings of conversations can be easily played back from the customer record for training, quality, or compliance purposes.
- Voicemail Integration – Access GoTo Connect voicemail messages within Communify and link messages to the appropriate customer or opportunity records.
CDK CRM (eLeads)
- Click-to-Call from CRM – Initiate outbound calls directly from customer records in CDK eLeads/CRM with a single click, using GoTo Connect’s softphone or web dialer.
- Automatic Call Logging and Activity Tracking – All inbound and outbound calls made and received through GoTo Connect are automatically logged with the correct customer associated.
Real-World Results: Efficiency, Growth, and More Satisfied Customers
Integrating with GoTo Connect for Automotive means:
- Faster Response Times – Instant access to customer data means fewer holds and faster resolutions.
- Higher Conversion Rates – Personalized interactions convert leads to buyers and first-time visitors to loyal customers.
- Reduced Errors – Automated logging and syncing reduce human error, boosting professionalism.
- Marketing ROI – Precise call tracking helps direct marketing dollars to what works.
- Happier Teams – Streamlined communications empower staff to focus on service rather than admin work.
Choosing GoTo Connect for Automotive: Future-Proof Your Dealership
As technology and customer expectations evolve, dealerships must prioritize platforms that don’t just “do the job,” but connect and enhance every part of the business. GoTo Connect for Automotive’s flexible integrations turn communications from a utility into a strategic growth engine.
Ready to see how GoTo Connect for Automotive can transform your dealership?
